College Fairs: Be Prepared
In nearly forty years of college planning, I’ve attended and sponsored more than a “fair share” of college fairs. These events are a terrific, close-to-home way to learn more about specific colleges you may consider applying to. But row after row of tables in the gym or cafeteria that bustle with friends and strangers can be overwhelming when you first enter. We’re here to give you tips on being prepared so you can get the most out of the fair. How to do that? These easy steps will prepare you for your big step….
Pre-register in Advance
Check the college fair's website to see if you can pre-register. The website often provides access to a college fair map, a list of attending colleges, parking info, day and time. Knowing all this beforehand will reduce your anxiety by a lot so that you can focus on information gathering.
Bring a Bag
Colleges often hand out lots of brochures, pencils, pens, etc. Not all fairs provide a bag at the entrance, so bring your own to make carrying all that swag easy.
Grab a Map at the Entrance
You’ll get the layout. Sometimes colleges are arranged alphabetically along the “corridors” of the fair, sometimes by region, and occasionally in no specific order. Understanding the setup can help you plan your route.
Make Sure Your Phone is Charged
Some forward-thinking fairs offer a QR code for registered students to share with colleges that will then add you to their mailing lists. Take advantage of this feature with a fully charged phone.
Prioritize Your Visits
Go first to the tables of must-see colleges. Those are the schools that are most important to you, so focus on them to start with. If you run out of time, at least you’ll have met representatives at the top of your list.
Be Assertive and Confident
When a college rep asks for your name or school information, step right up! Respond with confidence and a firm voice. These college staff members want to help you, so this is your time to shine and leave a good impression. Don't be nervous about asking questions, sharing your interests, and inquiring about your potential major if you have one. And give them your business card. That’s right, your business card. Read on…
Stand Out with Business Cards
Yes, a “business” card! You can create your own that has your name, address, phone, email, school name, year of graduation, and even a picture of you or a logo that reflects something special about you. Exchange it for the card of the college rep so that you can send a thank-you note. Such seemingly small gestures can make a huge impression. Many colleges track such confident student-rep interactions as a small part of “demonstrated interest.”
Whether with Friends or Family, Your Visit is About YOU
Sometimes we need support from a best friend, close buddies, or a family member. That’s OK, as long as those with you understand your visit priorities. If you’re going to a college fair with friends or family, let them know beforehand what your own goals are for the fair—and follow through on them no matter what. Any other course of action will be a distraction that weakens your wonderful opportunity.
Being Prepared is Being Smart
These suggestions will make your college fair visit a productive and enjoyable part of your college search. The knowledge you’ll gain will go a long way toward completing your best applications!
